X Play Nation of Action Sports: Game Changers by Alex Striler (eBook)
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“Alex's book includes the most respected dreamers and disrupters from the Action Sports Industry. These are some of the most creative minds changing the game across every industry and their thoughts have been carefully curated in one concise and must read book for every CEO and CMO."
Vipe Desai, Founder , HDX Hydration Mix
X Play Nation of Action Sports is an "explanation" of how game changing innovators in youth marketing built leading brands with creative lifestyle marketing and new media. X Play Nation is a strategic marketing and branding book that explains the evolution of action sports and describes how today's most popular companies built their brands through influential brand ambassadors, including Ken Block, Brian Deegan, Danny Way, Jeremy McGrath, Jen O'Brien, Cara-Beth Burnside, Ricky Johnson, Dave Mirra, Robby Gordon, Bob Haro, Mike Metzger, Tara Dakides and Carey Hart.
X Play Nation contains first-hand testimony from the founders and CEO's of Volcom, Hurley, Quiksilver, Monster Energy, DC Shoes, Osiris, Tilly's, PacSun, FUEL TV, Zumiez, Metal Mulisha, X Games, Dragon, TransWorld, Plan B, Tru2eve, Lucas Oil, Vans, Warped Tour, Camp Woodward, Wahoo's Fish Taco, Blue C and more.
“A powerful overview of a highly lucrative and rapidly growing sector of the market—action sports. This book is excellent!”
Ace Greenberg, former CEO and Chairman, BEAR STEARNS
“This book is a front seat look into the workings of the action sports culture. This perspective of the influence (and affluence) of these outdoor individual sports is refreshing, informative and different than other books.”
Bob McKnight, CEO, Quiksilver, Roxy and DC Shoes
“Consumer driven along with generational change...an insightful look at what is driving a 20 billion dollar (retail) global business. Alex has done a thorough job of getting the real story.”
Bob Hurley, Founder and Chairman, Hurley International
“The action sports business is 50 years old, drives youth culture global, boasts billions in sales and is filled with Peter Pan’s Lost Boys … Striler has captured an intimate perspective on the inner workings of this fascinating industry.”
CJ Olivares, Founder, FUEL TV
“Everything you always wanted to know on how the action sports industry does business.“
Wing Lam, Co-Founder, Wahoo’s Fish Taco
“An informative read for anyone interested in the business of action sports. It sparks ideas.”
Richard Woolcott, CEO, Volcom
"X Play Nation by Alex Striler is the best overview and "how to" secrets that spans the action sports and enthusiast category. The book covers the who's-who in the industry and goes on to tell the secrets that so many brand marketers seek to understand and achieve. If you are a brand marketer involved in progressive marketing and strategy, this is required read. Alex Striler has done a great job in bringing a variety of leaders together into one book."
Eric Morley, CEO, Blue C Advertising
“You can’t get a Major in Action Sports Business from an Ivy League School. X PLAY NATION is about as close as it gets to this kind of insight and inside perspective.”
Don Durban, Founder, Planet X Television
“X PLAY NATION is not only good for those in the trenches of the street or behind a desk in the industry, it helps you understand the esoteric world of action sports. This book is the Art of War for people working in the fast track world of board and motor sports.”
Nate Sherwood, Professional Skateboarder and skate industry journalist
“A brief, but concise report on the evolution of the action sports business from the inside. Alex offers insight and clues for success for anyone wishing to enter the action sports business -- at any level.”
Don Brown, National Motorsports Mgr, Toyota Motor Sales, USA
“Many people know the athletes and brands that collectively make up the action sports category, but few know the real story of the people, personalities, and events that have driven this business to a global, multi-billion dollar industry. Alex consolidates these stories into an exciting and informative narrative that will quickly become a must read for any action sports enthusiast.”
Andy Tompkins, Vice President, Nielsen Sports Group